This Privacy Policy describes how we gather, use, and share personal information (as defined below) in connection with your use of our Services, which are in the Information Technology (IT) industry and involved in buying & selling internet traffic.

Throughout this Privacy Policy, “we”, “us”, “our” shall refer to Metre LTD, a company with registered office location at 79 The Red Apartments, 18 Francis Road, Birmingham, England, B16 8SU.

We're inclined to make modifications to this Privacy Policy in the future, and when we do, we'll correct the date at the beginning of the policy and, in certain circumstances, inform you through the Services, like on our website, or through email or other correspondence. Please revisit this page periodically to get the most up-to-date details about our privacy practices.

If you have any questions or you would just like to get in touch with us, please do so at

The Data We Collect

We collect the personal data you supply to us. Accordingly: Data logging.

When you engage with the Services, we automatically gain and collect data from your computer or internet browser. We gather information such as your IP address, device ID, local time setting, language preference, system software, application, broadband provider, and content you have visited on or distributed with others, such as via email and social media.

Data that has been compiled

We use the personal details we gather, such as the amount and frequency of your visits to the Services, to create anonymized statistics and analytical information that does not recognize you as a person.

We mix data about you with knowledge about other users to produce numerous data audience groups, such as statistical, geographical, and use statistics. We recognize aggregated data as personal information and regard it in line with this Privacy Policy if we integrate or associate it with your personal information.

General Data Protection Regulation

If you are a user, visitor or browser of the Website from the European Union (EU), we hereby assure that we comply with the General Data Protection Regulation (GDPR). We comply with all laws, rules, directives and regulations of the EU, including the GDPR. In accordance with the GDPR, we guarantee that the use of your personal data is fair, lawful, accurate, not excessive and not used for longer than necessary. Additionally, by using, visiting and browsing our website, you hereby consent to the use and process of your personal data subject to the use and process being lawful, irrespective of your location and country of residence.

What we do with your data:

The information we gather is used to offer, sustain, and enhance our services. We also utilize the information we gather to:

Disclosing your personal information.

Generally, we will keep your personal information, but we may disclose it with third parties as indicated or as otherwise indicated in our Privacy Policy:

We may also disclose de-identified or aggregated data that cannot sensibly be used to recognize you. For instance, we may disclose aggregated or de-identified data with our ad partners and service providers in order for us and them to better understand how people use our Services. This enables us to expand our company and enhance and develop our goods and services. We may also disclose a hashed duplicate of your email address with other sites to allow tailored ad campaigns.

Keeping your personal information

We preserve your personal information for as long as it is required for the reasons for which it was obtained.

We evaluate the quantity, type, and importance of the personal information, the possible risk of damage from improper use or publication, why we need it, and any applicable legal obligations when determining how long we will retain it (such as legal retention and destruction periods).

For analytical or statistical reasons, we may encrypt your personal information (thus that it can no longer be linked to you).

Last Updated: 30/09/2021